About Us

Opening a Tire Shop in Tyler, TX

Charlie Norman opened Norman Tire Center on Gentry Parkway in 1976. There, he built his business from the ground up by truly caring for the people he served.

Mr. Norman was the kind of guy you’d send your mom, wife, or daughter to for courteous and dependable tire service at a decent price.

He became known in the community for his kindness to customers. It wasn’t uncommon for him to “squeeze you in,” to offer a discount, to extend a payment deadline, or even to perform a needed car repair for nothing more than a promise to come back or to refer a friend.

From Tire Shop to Car Repair Shop for Tyler, TX

Over the years, Norman Tire Center began offering other vehicle repair and maintenance services. It wasn’t a full-service automotive repair shop, but it was making strides in that direction.

In the early 2000s, Mario Martinez was a busy working man. He needed an expensive car repair, and he needed it done quickly so he could get back to work fast. A co-worker referred him to Norman Tire Service in Tyler where he received quality service at a reasonable price.

Mr. Norman got him on the rack and back on the road in no time. And charged a whole lot less.

From that experience, a friendship developed between the two businessmen—one that would change the course of the business.

Now Full-Service Auto Repair in Tyler, TX

After serving the good people of Tyler for over forty years, Mr. Norman began to think about retirement. But he couldn’t leave his friends and neighbors without the dependable service they counted on.

By that time, the community had become more diverse, and many customers spoke Spanish primarily.

Mr. Norman thought long and hard about who he could trust to carry on his family business. Who would care for the people of the community as much as he did?

After much consideration, he asked his friend Mario Martinez to purchase the property and the name—a name that had become synonymous with quality service.